Rob Sentse: FUSION – A Behavioral Approach to Counterinsurgency

FUSION: A BEHAVIOURAL APPROACH TO COUNTERINSURGENCY Article by: Rob Sentse and Jeroen Jansen Major BC. Rob SENTSE is attached to the 13 Mechanized Brigade RNLA as a Staff officer Information Operations. In 2006 he worked at the Canadian led RC-S HQ as J2PLANS also responsible for the Fusion Cell and in 2008 he worked as …

Rob Sentse: The African Boulevard of Broken Dreams (American Intelligence Journal)

The African Boulevard of Broken Dreams Maj (Ret) Rob Sentse, Royal Netherlands Army Two major and interlinked issues of note include the perceived necessity to review the focus of current military engagement by both NATO and the EU, and the strategic importance of both the African Continent and the Atlantic Ocean, which are in fact …

Rob Sentse: The Battle for the Information Domain

The Battle for the Information Domain By Major Rob Sentse[1] Bachelor. Infantry, Royal Netherlands Army and Major Arno Storm, Bachelor. Infantry, Royal Netherlands Army “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou (American Poet, b.1928) (This …

Rob Sentse: Influence Operations within Multinatinal Operations — Market Your “Product” Don’t Just Shove It Down Their Throats with Air Strikes and Night Raids

Influence behaviour. Market your product. Know the human environment as operations are predominantly conducted in urbanized terrain. Understanding the environment is fundamental in either conducting operations and analyzing any threat. Performing operations from a marketing perspective means that you have to: Review of the operational environment. Try to analyze a country as you would analyze …