Seena Sharp: Fishing for New Customers [Not Something the Traditional Intelligence Communities Have Ever Considered]

Fishing For New Customers Nearly every product or service has the potential to sell to multiple target audiences, but most companies focus only on their core customers. Isn’t it time to play the field a little? Back in the 1980s, Plano plastic tackle boxes were a must for fishing enthusiasts. When game show hostess Vanna …

Worth a Look: Seena Sharp on Competitive Intelligence

“What is CI and What’s In It For Me” also explains the larger picture of CI and why it’s not just competitors. http://www.youtube.com/watch?v=W95wzPGm-T4 (less than 3 minutes) Customers Will Buy When You Give Them What They Want  (80 seconds) http://www.youtube.com/watch?v=W95wzPGm-T4 Competitive Intelligence Always Rewards You   (less than one minute) http://www.youtube.com/watch?v=OV4h7UOz5_8

Who’s Who in Public Intelligence: Seena Sharp

Seena Sharp is a pioneer in Competitive Intelligence, founding one of the first CI firms in the US, Sharp Market Intelligence. They provide market due diligence to large and small companies globally who are seeking growth opportunities.  They detail industries and companies, unknown customers, substitute and indirect competitors, opportunities, market drivers, barriers, and external competitive …

Journal: Consumers Want Commerce with Causes

SURVEY SAYS… Consumers for a Cause September 16, 2010 – 41% of Americans claim that they have purchased a product within the last 12 months due to the brand’s affiliation with a social or environmental cause and 83% of consumers say that they want more products that they use to benefit causes that they personally …