Seena Sharp: Fishing for New Customers [Not Something the Traditional Intelligence Communities Have Ever Considered]

Fishing For New Customers Nearly every product or service has the potential to sell to multiple target audiences, but most companies focus only on their core customers. Isn’t it time to play the field a little? Back in the 1980s, Plano plastic tackle boxes were a must for fishing enthusiasts. When game show hostess Vanna …

Worth a Look: Seena Sharp on Competitive Intelligence

“What is CI and What’s In It For Me” also explains the larger picture of CI and why it’s not just competitors. http://www.youtube.com/watch?v=W95wzPGm-T4 (less than 3 minutes) Customers Will Buy When You Give Them What They Want  (80 seconds) http://www.youtube.com/watch?v=W95wzPGm-T4 Competitive Intelligence Always Rewards You   (less than one minute) http://www.youtube.com/watch?v=OV4h7UOz5_8

Who’s Who in Public Intelligence: Seena Sharp

Seena Sharp is a pioneer in Competitive Intelligence, founding one of the first CI firms in the US, Sharp Market Intelligence. They provide market due diligence to large and small companies globally who are seeking growth opportunities.  They detail industries and companies, unknown customers, substitute and indirect competitors, opportunities, market drivers, barriers, and external competitive …