John Robb: The Future of Food — Total Transparency & The Beginning of True Cost Economics

John Robb

John Robb

Here’s How to Build a More Resilient Food System…

By John Robb

Want to get a glimpse of the future of food?

This is the page from Gulf Wild program. When you buy a fish that has a Gulf Wild ID number on it, you can find out everything about it.

Simply enter this ID number on their website or (cell phone) and it will provide you with:

Click on Image to Enlarge

Click on Image to Enlarge

  1. The bio and history of the fisherman who caught the fish.
  2. What the fish is, where the fish was caught (with a map) down to 10 miles, and when it was caught.
  3. Info on fishing practices (e.g. was it caught as part of a sustainable fisheries program?).

NOTE: Canada has a similar program called “This Fish

I believe we’re going to see programs like this for all of the food (and an increasing number of products) we buy, from meats to vegetables.

Why? Info like this is addicting. Once you get it, you want it on everything.

Fortunately, it’s also really easy to put a service like this together for local producers, and that’s a good thing.

Here’s why: This type of insight would positively differentiate fresh, high quality local produce from the generic products of indefinite age, quality, and origin we get from the global industrial system.

That would be a good thing, since it would help make local food more plentiful and that makes us ALL more resilient.

Resiliently Yours,
JOHN ROBB

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The “True Cost” of the World Cup

Link to full article

The costs of hosting the World Cup in South Africa were said to be justified by the economic growth that the event was supposed to generate. Expenses are expected to surpass original estimates by 757 percent. The expected growth in infrastructure and small local businesses has not come close to offsetting the funds that have been diverted from long-term priorities such as healthcare and education. FIFA and international corporate sponsors such as McDonald’s and Coca Cola are the biggest beneficiaries of the event with much of the local South African population unable to even attend the matches.

By Liepollo Lebohang PhekoAlterNet June 22, 2010

When South Africa was announced as the host for FIFA’s premier event, justifications of the cost were made on the basis that it would grow the local economy, provide opportunities for small and local business, act as a buffer against the economic meltdown, that it would contribute to the urban regeneration programs of the major cities particularly Johannesburg, Durban and Cape Town and bring smaller cities closer to the center of economic and social activity.  It was vaunted in fact as a great expression of the so called Rainbow Nation to bridge social, economic and political interests.

Here is the reality: The trade unions have been instructed not to strike for the duration of the World Cup even though some of the concerns are from exploited construction workers who helped build the stadiums; the matches are not accessible to most local people due to relative remoteness and prohibitive cost; an unofficial ‘blind eye’ has been turned to human trafficking and the victimization of sex workers leading up to World Cup; and while welcoming the world with open arms, South Africa’s sometimes shameful behavior  towards other Africans is rearing its head with reports of renewed hostility towards Mozambicans, Senegalese, Zimbabwean and Somali refugees, professionals and business people. Frankly the government was asking a lot from a small leather soccer ball to resolve the country’s complex social dilemmas.

Soccer is historically the sport of the black working class majority and it is this majority who have greatest need of any benefits derived from this event. Unemployment stands at over 40% and youth unemployment stands at nearly 70%.

The almost R800 billion (US$107 billion) set aside for infrastructure development in roads, airports, highways and stadiums, is many times the amount spent on the World Cups by Korea and Japan (2002) or Germany (2006). Despite a comparatively positive economic environment, return on investment for those countries has been negligible. Today’s climate is much less favorable for South Africa. The total cost of South Africa’s hosting the World Cup still remains to be seen.

FULL ARTICLE HERE

Related:
+ Video – World Cup Soccer In Africa: Who Really Wins
+ Video – South Africa: Fahrenheit 2010. Who actually benefits from the millions of dollars invested?
+ The flipside of the Worldcup excitement: South African street view from Google Maps
+ Anti-rape condom distributed during WorldCup in high rape-prone South Africa
+ Assasination attempt on Faustin Kayumba Nyamwasa, former Rwandan army chief in exile in South Africa