Stephen E. Arnold: Search and Business Intelligence “Merge” But Nothing New — with Comment by Robert Steele
Wrong tense. Search has been sucked into business intelligence as a subordinate or utility function.
Consultants and “experts” suggest that search and business intelligence are converging. Information Builders, based in New York City, suggests that the alleged convergence looks like two equally-sized markets merging like a math book’s illustration of a Venn diagram. The picture is symmetrical and appears to make sense. In my opinion, the presentation of “worlds’ merging” in an orderly manner is misleading at best and downright silly at worst.
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In the somewhat untidy worlds of search and business intelligence, not much has changed. Terminology and the fervent belief that new phrases will solve information problems is more important than tackling more fundamental, less zippy issues.
We have entered an era of same old, same old, and there is no turning back. The problem of computational limits force systems to work as they have for many years. The methods and the math is the same. The content types and the marketing lingo are different.