Tom Atlee: Wholesome Capitalism
What would wholesome capitalism look like?
“Wholesome” means healthy, in the sense of something that promotes physical and moral well-being. Wholesome capitalism would take into account the wholeness of people and the social and natural world we live in, and it would enhance that wholeness.
Some people think capitalism already does this. They note how good it has been at generating wealth. The word wealth, meaning abundance, derives from roots meaning well-being and wholeness. Many of capitalism’s advocates feel it should be freed from constraints so it can generate more wealth.
Others note that capitalism – while generating wealth for some – many or few, depending on its form in a particular time and place – nevertheless generates much suffering and destruction in the process. It reduces everything to money and maximizes financial return even if it has to degrade and destroy human and natural life to do it. Many of capitalism’s critics feel it should be undermined or overthrown.
Still others note both the blessings and problems with capitalism. They think we can have the wealth without so much suffering and destruction. Most of these people promote freeing capitalism’s creativity and productivity while restraining its rapaciousness in various ways – using everything from laws, regulations and taxes to moral suasion and consumer-shareholder activism.
In this article I advocate all three positions – odd as that may sound – but only after reframing “capital” and “wealth” to better reflect wholeness.
THE PRIMARY DYNAMIC OF CAPITALISM
The special gift of capitalism is its ability to create MORE – more products and services, more self-organized economic activity, more wealth. In systems science, this tendency to create more-ness is called a positive or reinforcing feedback dynamic.









