3.0 out of 5 stars Never Mind the Total Cost Terminal Society, April 13, 2014
Books like this would make me crazy if I took them seriously. This is a fad book for shallow minds that have no clue about holistic analytics, true cost economics, or anything remotely resembling the humanities (which is to say, the preservation of the good from one generation to the next). This book is the singularity cult on crack. Buy the book, by all means, to understand how seriously stupid is now in vogue.
There are some clever (which is to say, fad of the day) observations in this book but they vary from wrong (MOOCs have a 4% completion rate and are absolutely useless to 90% or more of the five billion poor who do not have the time to do MOOCs) to incomplete — who crowd sources against corruption and waste? Part of the answer is in this book, but no more than 20%. I’ve raised the book from one to three stars on a second pass, but I am still irritated.
The one place where Rifkin and I are 100% in harmony is on free energy…but he pulls his punches. Free energy is here now but the “system” is intent on keeping energy expensive and the 99% in rentier status. To truly understand the alternative energies now in hand, there is no book available, but if you search for Sepp Hasslberger @ Phi Beta Iota you will be on the bleeding edge of intelligence with integrity on this one topic that is so vital to all of us.
Marginal Cost is the cost at scale after all the FIXED COSTS (little things like water, fuel, child labor, tax avoidance, imposed disease) have been “accounted for.” The problem with Rifkin’s book, which would be a great riff at a late night show where everyone is smashed beyond cognition, is that it discounts reality by 99%. This book is the epitome of what Dr. Russell Ackoff would call “doing the wrong things righter instead of the right thing.