C. K. Prahalad
5.0 out of 5 stars Nobel Prize Material-Could Transform the Planet [But Most Seem to Have Missed the Point], October 24, 2013
There are some excellent and lengthy reviews of this book so I will not repeat anything that has already been said. This book review should be read together with my review of Stuart Hart’s Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World (3rd Edition) which points to several other related books, and Kenichi Ohmae’s book, The Next Global Stage: Challenges and Opportunities in Our Borderless World (paperback) All three are published by Wharton School Publishing, which has impressed me enormously with its gifted offerings.
Here’s the math that I was surprised to not see in the book: the top billion people that business focuses on are worth less than a trillion in potential sales. The bottom four billion, with less than $1000 a year in disposable income, are worth four trillion in potential sales.
In combination, Prahalad and Hart make it clear that business suffers from the same pathologies as the Central Intelligence Agency and other bureaucracies: they are in a rut.
I will end by emphasizing that I believe this author merits the Nobel Peace Prize. As the U.S. Department of Defense is now discovering, its $500 billion a year budget is being spent on a heavy metal military useful only 10% of the time. Stabilizization and reconstruction are a much more constructive form of national defense, because if we do not address poverty and instability globally, it will inevitably impact on the home front. This author has presented the most common sense case for turning business upside down. He can be credited with a paradigm shift, those shifts that Kuhn tells us come all too infrequently, but when they come, they change the world. It may take years to see this genius implemented in the real world, but he has, without question, changed the world for the better with this book, and make global prosperity a possibility.