Reference: Jan Herring How Much Is Your Competitive Intelligence Worth? [Full Text Online for Google Translate] Referencia: Jan Herring ¿Cuánto vale tu Inteligencia Competitiva? [Texto completo en línea de Google Translate]


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Phi Beta Iota:  This article, written in 2007, remains the standard in the field for both brevity and authoritativeness.

Business Intelligence is data mining, not intelligence.  Competitive Intelligence focuses on competitors and does not do 360 degree holistic analytics.

The modern term for a full service program is Commercial Intelligence, which uses only open sources and ethical methods.  It should not be confused with secret government intelligence or with illegal industrial espionage.

Mr. Herring is also the creator of the now globally-recognized “Herring Triangle” graphic of four levels of commercial intelligence and their relative costs.

Herring Triangulo en Espanol

Herring Triangle as Published in New Craft of Intelligence

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Nov 25

Reference: USDI Open Source Intelligence Instruction

Categories: DoD

Full 12 Pages Online

Phi Beta Iota: Also known as dodi 3115.12, august 24, 2010.  While the document displays some tiny hints that someone somewhere is thinking, it is largely bureaucratic pap that sanctifies the existing dysfunctional status quo, to include an SES as a branch chief rather than as the head of a new Department, DO, co-equal to DH and DI and DX. The only glimmer of progress is in requiring a consolidated defense program, but even this will be mangled and prolonged. This is a bean-counter instruction, not a real-world instruction intent on providing OSINT support to policy, acquisition, and operations.

See Also:

2008 IJIC 21/3 The Open Source Program: Missing in Action

Graphic: Herring Triangle of Four Levels Need & Cost

2009 DoD OSINT Leadership and Staff Briefings

2009: Human Intelligence (HUMINT) Trilogy

Search: The Future of OSINT [is M4IS2-Multinational]

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Aug 30

Graphic: Herring Triangle of Four Levels Need & Cost


Jan Herring, the first National Intelligence Officer for Science & Technology (NIO/S&T) is the father of Open Source Intelligence in the USA.  Now retired, his baton has been picked up by Robert Steele, who took the campaign multinational.  The history continuing resistance to what was originally Jan Herring’s lead is covered briefly in 2008 IJIC 21/3 The Open Source Program: Missing in Action.

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Jan 24

Review: The Art and Science of Business Intelligence Analysis

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Amazoi Page

Amazoi Page

Too Expensive But Two Top People Cannot Be Ignored, July 5, 2008

Benjamin Gilad and Jan Herring

Although this book is dated and too expensive, Ben Gilad and Jan Herring are as good as it gets in the field. I recommend this book for corporate competitive intelligence collections–individuals should consider attending the Academy of Competitive Intelligence and look for less expensive works, such as I list below.
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
Strategic and Competitive Analysis
Super Searchers Do Business: The Online Secrets of Top Business Researchers (Super Searchers, V. 1)
The New Craft of Intelligence: Personal, Public, & Political–Citizen’s Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption

Not listed on Amazon, but available via the web from the UK, is Ben Gilad’s book Blindspots, which I continue to regard as the single best work for a CEO willing to consider the possibility that their information is inevitably filtered, biases, incomplete, and late.

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Jul 4