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Phi Beta Iota: This article, written in 2007, remains the standard in the field for both brevity and authoritativeness.
Business Intelligence is data mining, not intelligence. Competitive Intelligence focuses on competitors and does not do 360 degree holistic analytics.
The modern term for a full service program is Commercial Intelligence, which uses only open sources and ethical methods. It should not be confused with secret government intelligence or with illegal industrial espionage.
Mr. Herring is also the creator of the now globally-recognized “Herring Triangle” graphic of four levels of commercial intelligence and their relative costs.
Herring Triangulo en Espanol
Herring Triangle as Published in New Craft of Intelligence
Full Text Below the Line for Google Translate
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Phi Beta Iota: Also known as dodi 3115.12, august 24, 2010. While the document displays some tiny hints that someone somewhere is thinking, it is largely bureaucratic pap that sanctifies the existing dysfunctional status quo, to include an SES as a branch chief rather than as the head of a new Department, DO, co-equal to DH and DI and DX. The only glimmer of progress is in requiring a consolidated defense program, but even this will be mangled and prolonged. This is a bean-counter instruction, not a real-world instruction intent on providing OSINT support to policy, acquisition, and operations.
2008 IJIC 21/3 The Open Source Program: Missing in Action
Graphic: Herring Triangle of Four Levels Need & Cost
2009 DoD OSINT Leadership and Staff Briefings
2009: Human Intelligence (HUMINT) Trilogy
Search: The Future of OSINT [is M4IS2-Multinational]
Jan Herring, the first National Intelligence Officer for Science & Technology (NIO/S&T) is the father of Open Source Intelligence in the USA. Now retired, his baton has been picked up by Robert Steele, who took the campaign multinational. The history continuing resistance to what was originally Jan Herring’s lead is covered briefly in 2008 IJIC 21/3 The Open Source Program: Missing in Action.
Too Expensive But Two Top People Cannot Be Ignored, July 5, 2008
Benjamin Gilad and Jan Herring
Although this book is dated and too expensive, Ben Gilad and Jan Herring are as good as it gets in the field. I recommend this book for corporate competitive intelligence collections–individuals should consider attending the Academy of Competitive Intelligence and look for less expensive works, such as I list below.
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
Strategic and Competitive Analysis
Super Searchers Do Business: The Online Secrets of Top Business Researchers (Super Searchers, V. 1)
The New Craft of Intelligence: Personal, Public, & Political–Citizen’s Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption
Not listed on Amazon, but available via the web from the UK, is Ben Gilad’s book Blindspots, which I continue to regard as the single best work for a CEO willing to consider the possibility that their information is inevitably filtered, biases, incomplete, and late.
Dr. Ben Gilad, considered a leading developer of competitive intelligence (CI) theory and practice in the US, is a former Associate Professor of Strategy at Rutgers University’s Graduate School of Management. Gilad’s first CI books, The Business Intelligence System (1988, AMACOM, co-authored) and Business Blindspots (1994, US: Probus/Irwin; 1998, UK: Infonortics), paved the way for the CI evolution in US corporations, many of which emulated the basic principles of Gilad’s CI process model. He is the co-editor of the definitive analysis book, The Art and Science of Business Intelligence Analysis (1996, JAI Press), reprinted and updated with Jan Herring in 2008.
In 2004 Gilad published his breakthrough book, Early Warning (AMACOM, 2004), which defines for the first time a new role and scope for CI practitioners based on his innovative work with two strategic early warning systems in two leading global corporations. For this new risk management perspective of CI, CI Magazine labeled him “our CI guru”. The Society of Competitive Professionals honored him with its highest Meritorious award in 1996.
Jan Herring is President of Herring & Associates LLC, a management consultancy, specializing in intelligence matters, and a fouinding principal at the Academy of Competitive Intelligence, the gold standard for commercial intelligence training at all levels, entry, mid-career, and capstone.
He is unique in the world of commercial intelligence for having been the first modern pioneer and champion in the U.S. Intelligence Community for Open Source Intelligence (OSINT). As the very first person ever to hold the office of National Intelligence Officer for Science & Technology (NIO S&T), he attempted in the early 1980’s to repair the severe deficiency in access to open sources in all languages. His work laid the foundation for work by others that will eventually result in a national Open Source Agency fully independent of but support of the secret world.
Jan Herring's Triangle
Jan Herring, then National Intelligence Officer (NIO) for Science & Technology (S&T) was the first modern OSINT pioneer, along with George Marling and other S&T analyts. After he retired he devleoped this triangle as part of his training offered via the Academy of Competitive Intelligence, still the best institution around.