Reference: Jan Herring How Much Is Your Competitive Intelligence Worth? [Full Text Online for Google Translate] Referencia: Jan Herring ¿Cuánto vale tu Inteligencia Competitiva? [Texto completo en línea de Google Translate]

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Phi Beta Iota:  This article, written in 2007, remains the standard in the field for both brevity and authoritativeness.

Business Intelligence is data mining, not intelligence.  Competitive Intelligence focuses on competitors and does not do 360 degree holistic analytics.

The modern term for a full service program is Commercial Intelligence, which uses only open sources and ethical methods.  It should not be confused with secret government intelligence or with illegal industrial espionage.

Mr. Herring is also the creator of the now globally-recognized “Herring Triangle” graphic of four levels of commercial intelligence and their relative costs.

Herring Triangulo en Espanol

Herring Triangle as Published in New Craft of Intelligence

Full Text Below the Line for Google Translate

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Reference: USDI Open Source Intelligence Instruction

DoD
Full 12 Pages Online

Phi Beta Iota: Also known as dodi 3115.12, august 24, 2010.  While the document displays some tiny hints that someone somewhere is thinking, it is largely bureaucratic pap that sanctifies the existing dysfunctional status quo, to include an SES as a branch chief rather than as the head of a new Department, DO, co-equal to DH and DI and DX. The only glimmer of progress is in requiring a consolidated defense program, but even this will be mangled and prolonged. This is a bean-counter instruction, not a real-world instruction intent on providing OSINT support to policy, acquisition, and operations.

See Also:

2008 IJIC 21/3 The Open Source Program: Missing in Action

Graphic: Herring Triangle of Four Levels Need & Cost

2009 DoD OSINT Leadership and Staff Briefings

2009: Human Intelligence (HUMINT) Trilogy

Search: The Future of OSINT [is M4IS2-Multinational]

Graphic: Herring Triangle of Four Levels Need & Cost

Advanced Cyber/IO, Balance, Collection, Innovation, Multinational Plus, Strategy-Holistic Coherence

Jan Herring, the first National Intelligence Officer for Science & Technology (NIO/S&T) is the father of Open Source Intelligence in the USA.  Now retired, his baton has been picked up by Robert Steele, who took the campaign multinational.  The history continuing resistance to what was originally Jan Herring's lead is covered briefly in 2008 IJIC 21/3 The Open Source Program: Missing in Action.

Review: The Art and Science of Business Intelligence Analysis

4 Star, Intelligence (Commercial), Strategy
Amazoi Page
Amazoi Page

Too Expensive But Two Top People Cannot Be Ignored, July 5, 2008

Benjamin Gilad and Jan Herring

Although this book is dated and too expensive, Ben Gilad and Jan Herring are as good as it gets in the field. I recommend this book for corporate competitive intelligence collections–individuals should consider attending the Academy of Competitive Intelligence and look for less expensive works, such as I list below.
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
Strategic and Competitive Analysis
Super Searchers Do Business: The Online Secrets of Top Business Researchers (Super Searchers, V. 1)
The New Craft of Intelligence: Personal, Public, & Political–Citizen's Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption

Not listed on Amazon, but available via the web from the UK, is Ben Gilad's book Blindspots, which I continue to regard as the single best work for a CEO willing to consider the possibility that their information is inevitably filtered, biases, incomplete, and late.

Who’s Who in Commercial Intelligence: Ben Gilad

Alpha E-H, Commercial Intelligence
Ben Gilad
Ben Gilad

Dr. Ben Gilad, considered a leading developer of competitive intelligence (CI) theory and practice in the US, is a former Associate Professor of Strategy at Rutgers University’s Graduate School of Management. Gilad’s first CI books, The Business Intelligence System (1988, AMACOM, co-authored) and Business Blindspots (1994, US: Probus/Irwin; 1998, UK: Infonortics), paved the way for the CI evolution in US corporations, many of which emulated the basic principles of Gilad’s CI process model. He is the co-editor of the definitive analysis book, The Art and Science of Business Intelligence Analysis (1996, JAI Press), reprinted and updated with Jan Herring in 2008.

In 2004 Gilad published his breakthrough book, Early Warning (AMACOM, 2004), which defines for the first time a new role and scope for CI practitioners based on his innovative work with two strategic early warning systems in two leading global corporations. For this new risk management perspective of CI, CI Magazine labeled him “our CI guru”. The Society of Competitive Professionals honored him with its highest Meritorious award in 1996.

Early Warning
Early Warning

Who’s Who in Commercial Intelligence: Jan Herring

Alpha E-H, Commercial Intelligence
Jan Herring
Jan Herring

Jan Herring is President of Herring & Associates LLC, a management consultancy, specializing in intelligence matters, and a fouinding principal at the Academy of Competitive Intelligence, the gold standard for commercial intelligence training at all levels, entry, mid-career, and capstone.

He is unique in the world of commercial intelligence for having been the first modern pioneer and champion in the U.S. Intelligence Community for Open Source Intelligence (OSINT).  As the very first person ever to hold the office of National Intelligence Officer for Science & Technology (NIO S&T), he attempted in the early 1980's to repair the severe deficiency in access to open sources in all languages.  His work laid the foundation for work by others that will eventually result in a national Open Source Agency fully independent of but support of the secret world.

Reader Training Archive on Public Intelligence (1992-2006)

Methods & Process
Original
Original

1997

US

Reader Admin Cover, Appreciation, Foreword, Contents

1997

US

Reader Basch Secrets of the SuperSearchers: A Personal and Practical Perspective

1997

FR

Reader Baumard Learned Nations: Competitive Advantages Through Knowledge Strategies

1997

FR

Reader Bonthous Culture: The Missing Intelligence Variable

1997

UK

Reader Collier Toward the Global Information Industry and a New Information Paradigm

1997

US

Reader Donahue National Funding Directions for Open Source Intelligence

1997

US

Reader Fedanzo A Genetic View of National Intelligence

1997

US

Reader Fedanzo Implementing OSINT Through a Distributed Contribution Model

1997

US

Reader Herring The Role of Intelligence in Formulating Strategy

1997

US

Reader Hlava Selected Professional or Trade Associations in Information

1997

US

Reader Karraker (WIRED) Highways of the Mind

1997

US

Reader Kees Advanced Information Processing & Analysis

1997

SE

Reader Leijonhelm Economic Intelligence Cooperation Between Government and Industry

1997

US

Reader Markowitz Community Open Source Strategic Plan (COSPO)

1997

US

Reader McGill Private Sector Role in Collecting, Processing, & Disseminating Intelligence

1997

US

Reader MITRE Open Source Research Processing Initiative

1997

US

Reader Peters After the Revolution

1997

US

Reader Rheingold Tools for Thinking–Thinking New Thoughts

1997

US

Reader Schmidt A History of Failure, A Future of Opportunity: Reinventions and Deja Vu

1997

US

Reader Shepard Intelligence Analysis in the Year 2002: A Concept of Operations

1997

US

Reader Sibbit Commercial Remote Sensing: Open Source Imagery Intelligence

1997

US

Reader Steele ACCESS: Theory and Practice of Intelligence in the Age of Information

1997

US

Reader Steele Commercial Imagery (OSS Notices Extract)

1997

US

Reader Steele Draft Legislation: The National Information Strategy Act of 1994

1997

US

Reader Steele E3i: Ethics, Ecology, Evolution, and Intelligence

1997

US

Reader Steele HAC Surveys Open Source Intelligence (OSS Notices Extract)

1997

US

Reader Steele Information Concepts & Doctrine for the Future

1997

US

Reader Steele Intelligence Building Blocks (OSS Notices Extract)

1997

US

Reader Steele Lip Service, Great Pretenders, & OSINT (OSS Notices Extract)

1997

US

Reader Steele Mapping, Charting, & Geodesy Deficiencies (OSS Notices Extract)

1997

US

Reader Steele National Intelligence: The Community Tomorrow? (SASA at NSA)

1997

US

Reader Steele Open Source Intelligence: What Is It? Why Is It Important to the Military?

1997

US

Reader Steele OSINT: Graphical Overviews

1997

US

Reader Steele Private Enterprise Intelligence: Its Potential Contribution to Nat’l Security

1997

US

Reader Steele Reinventing Intelligence: The Advantages of Open Source Intelligence

1997

US

Reader Steele Talking Points for the Public Interest Summit

1997

US

Reader Steele Testimony to Commission on Eliminating Excessive Secrecy in Govt

1997

US

Reader Steele Toward High-Performance Organizations: A Strategic Role for Groupware

1997

US

Reader Studeman Teaching the Giant to Dance: Contradictions & Opportunities within the IC

1997

US

Reader Toffler Global Security & Global Competitiveness (OSS '03 Keynote)

1995

US

Reader Markowitz COSPO: Community Open Source Program Office Strategic Plan

1995

US

Reader Peters After the Revolution

1995

US

Reader Steele House Appropriations Committee Surveys Open Source Intelligence

1995

US

Reader Steele Intelligence Building Blocks

1995

US

Reader Steele Lip Service, Great Pretenders, and Open Source Intelligence

1995

US

Reader Steele Mapping, Charting, & Geodesy Deficiencies

1995

US

Reader Steele National Intelligence: The Community Tomorrow? (At NSA, 1995)

1995

US

Reader Steele OSINT: What Is It?  Why Is It Important to the Military?

1994

US

Reader Basch Secrets of the Super-Searchers

1994

UK

Reader Collier Toward a Global Information Industry and New Information Paradigm

1994

US

Reader Englebart Toward High Performance Organizations

1994

US

Reader Steele Draft Legislation: National Security Act of 1994

1994

US

Reader Steele Private Enterprise Intelligence: Its Potential Contribution to Nat’l Sec

1994

US

Reader Steele Talking Point for the Public Interest Summit

1993

US

Reader McGill Private Sector Role in Collecting, Processing, Disseming Intelligence

1993

FR

Reader Schmidt A History of Failure, A Future of Opportunity: Reinvention & Deja Vu

1993

US

Reader Steele Reinventing Intelligence: The Advantages of OSINT